Community Guidelines

Primary° is a place to collect and share what you love. These guidelines keep it that way. They apply to everything on Primary°: posts, comments, profiles, collections and direct messages.

What isn’t allowed

• Nudity or sexual contentSerious

  Sexually explicit images, video or text, or any sexual content involving minors.

• Hate speech or symbolsSerious

  Attacking people for their race, ethnicity, religion, disability, gender, sexual orientation or other protected traits.

• Violence or threatsSerious

  Threatening someone, celebrating violent acts, or graphic violence.

• Promoting self-harmSerious

  Encouraging suicide, self-injury or eating disorders.

• Harassment or bullyingSerious

  Targeting, shaming or repeatedly contacting someone who doesn't want it.

• Underage userSerious

  The account appears to belong to someone under 14.

• ImpersonationSerious

  Pretending to be another person, brand or organization.

• Missing or wrong transparency label

  Sponsored, gifted, brand, endorsed or AI-generated content that isn't labeled as such.

• 18+ content not marked

  Mature content that isn’t marked 18+, so people under 18 can see it.

• Spam or scams

  Repetitive, misleading or fraudulent content, fake giveaways, or engagement bait.

• False information

  Misleading content that could cause real harm, such as health or election falsehoods.

• Intellectual property

  Using someone else's photos, video or creative work without permission.

Transparency labels and 18+ content

If you were paid or gifted something, are promoting your own brand, are endorsing a product, or used AI to make a post, turn on the matching label: Incentivized, Endorsement, Brand, Gifted, AI generated.

When a post is reported for a missing label, we’ll ask its author to add it. You have 24 hours to add the label or appeal. If you don’t respond, the post is hidden and sent to our team for review. If you appeal and our team disagrees, you’ll get a strike.

The same goes for mature content: mark posts that aren’t suitable for people under 18 as 18+. If a post is reported as missing the 18+ mark, we’ll ask its author to add it within 24 hours or appeal. If there’s no response, the post is hidden and sent for review. If you appeal and our team disagrees, we’ll mark the post 18+ for you. There’s no strike for this.

Reporting

Use the ⋯ menu on a post, comment, profile, collection or conversation and choose Report. The person you report isn’t told who reported them. We’ll let you know once your report has been reviewed.

Strikes

Breaking these guidelines can lead to content being removed, a warning, or a strike on your account. Serious violations give a strike that never expires. Other strikes expire after 90 days. Strikes count across every profile on your account.

Suspensions

3 active strikes suspend your account for 30 days. We may also suspend an account directly, for 7 days, 30 days or permanently. While your account is suspended you can still browse, but you can’t post, comment, message, follow or report.

Appeals

If you think we got it wrong, you can appeal any removal, warning, strike or suspension once. If your appeal is upheld, the strike is cleared, removed content is restored and any suspension is lifted.